The Magic Of Winning Proposals: The Simple, Step-By-Step Approach To Writing Proposals That Win, Getting New Clients, and Implementing an Unbeatable Marketing Plan. by Laura Ricci

Author:Laura Ricci [Ricci, Laura]
Language: eng
Format: epub
Publisher: Matt Handal
Published: 2015-01-18T22:00:00+00:00

As organizations are learning about these pitfalls, it’s best to discuss them up front as a part of your proposal kick-off meeting. Lay out who is doing what and how the responsibility must be performed by each key person identified.

Enforcing Security

Houdini, the greatest magician of them all, swore there was not a jail from which he could not escape. And he proved himself right many times. In his day, the concept of industrial espionage hadn’t been developed, but today it’s a fact of life. And though the likelihood of one of your competitors hiring someone to infiltrate your marketing team is not high, the likelihood of an amateur spy offering to sell your competitor information is great. Today, it’s not the professional magicians you have to worry about, it’s the amateurs.

If you think espionage and spying are unlikely, just talk to someone who has had the experience of losing a critical competition and then looking at the winner’s proposal and realizing they could have only produced it with information from within your organization.

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